Our Recent Insights
VL Insights tracks creator economy trends through market intelligence reports that show creators' impact on the real economy.
How Instagram Rules Nigeria’s Creator Economy as TikTok Catches Up Fast
Instagram still dominates Nigeria’s creator economy in brand deals and prestige, but TikTok is rapidly reshaping how creators grow audiences and engage Gen Z.
7 Common Branding Mistakes That Kill Your Online Presence
Many brands unknowingly sabotage their visibility with common branding mistakes. Here are 7 mistakes to avoid if you want to strengthen your online presence.
What Nigerian Creators Must Know About Winning Brand Deals
Nigerian creators are learning that follower count isn’t enough to secure brand deals. Discover what brands really look for—engagement, professionalism, and storytelling—and how creators can position themselves for long-term partnerships.
Top Challenges Nigerian Creators Face and How They Overcome Them
Behind every viral post lies exhaustion, trial, and resilience. Our survey of Nigerian creators reveals the top struggles they face — and how they keep going.
How to Build an Online Brand that Truly Stands Out
Your online brand is your digital reputation. This guide shows you how to build a powerful online brand that stands out through identity, content, trust, and visibility.
How Nigerian Creators Can Negotiate Better Deals
This article explores why undervaluation persists and provides proven strategies, from using audience data to building rate cards, to help creators negotiate better deals and grow sustainably.
How Nigerian Creators are Using Data-driven Insights to Grow Big
In Nigeria’s creator economy, likes and followers are no longer enough. Data now sets apart thriving creators from struggling ones. Here’s how you can use it to grow, monetize, and protect your well-being.
Burnout, Breaks, and Bounce-Backs: How Creators Recharge in a Demanding Digital World
Burnout is becoming a silent epidemic among Nigerian creators. From algorithm pressure to financial stress, here’s how they rest, recharge, and bounce back without losing audience engagement.
Why Most Nigerian Creators Earn Less Than ₦100,000 Monthly
Most Nigerian creators earn less than ₦100,000 monthly, despite growing audiences. Here’s why the income gap exists and how it can be closed.
Why Niche Clarity and Audience Engagement Matter More Than Virality
Virality may bring quick attention, but it rarely leads to lasting success. Our latest research at Vicarious Lab reveals that niche clarity and audience engagement are the real drivers of long-term growth, revenue, and creative satisfaction. This article explores what creators must prioritize to build a durable career in today’s platform-driven world.
How to Massively Boost Audience Engagement Without Paid Ads
Want to grow your audience without paying for ads? This guide shares practical strategies African creators can use to boost engagement and build loyal fans.
Avoid Crashing: Practical Burnout Strategies for Creators
Burnout is real—and even more intense for African creators juggling content, low pay, and inconsistent internet. This article offers practical, data-backed strategies to help you create consistently without breaking down.