Our Recent Insights
VL Insights tracks creator economy trends through market intelligence reports that show creators' impact on the real economy.
How Nigerian Creators Are Quietly Using AI to Save Time and Stay Consistent
Nigerian creators are adopting AI tools to streamline content creation, from idea generation to editing. While AI saves time, it also sparks debates around authenticity, legality, and ownership.
How to Boost Your Reach and Revenue as an African Creator
Learn proven steps to boost your reach and revenue as an African digital creator. This guide covers audience targeting, SEO, collaborations, and smart monetization.
The Gender Pay Gap in Nigeria’s Creator Economy
Nigeria’s creator economy is booming, but women still earn far less than men. From brand bias to cultural barriers, we break down the numbers, share real stories, and outline steps creators and brands can take to close the gender pay gap and build a fairer digital industry.
The Fastest Way to Build Trust With a New Audience
Discover the fastest way to build trust with a new audience. Learn how authenticity, value-first content, and social proof create instant credibility and lasting relationships.
How Young Nigerian Creators Stay Viral and Earn Higher
Many young Nigerian creators go viral but stay broke. Discover four practical ways to turn visibility into steady income: build partnerships, diversify revenue, negotiate better, and create evergreen content.
How to Recover Your Content Reach After Shadowban
Has your content reach crashed overnight? This guide helps African creators confirm a shadowban, clean up accounts, appeal to platforms, and rebuild authentic engagement, so algorithms don’t control your income.
The Hidden Costs of Adaptability in Nigeria’s Creator Economy
Our Survey findings reveal how Nigerian creators’ quick pivots keep them visible but fuel burnout and identity loss. Learn why structural reforms are critical.
How Nigerian Creators Adapt to Algorithms, Burnout & Brand Shifts
Nigerian creators are facing constant shifts in algorithms, brand demands, and platform rules. Our research reveals how they adapt through strategy, multi-format content, and resilience, while battling burnout. Learn why adaptability, not just creativity, is now the foundation for sustainability in Nigeria’s fast-changing creator economy.
What Every African Creator Needs to Know About New Copyright Laws
In 2025, Africa is updating copyright laws to protect creators in the digital age. From South Africa’s Copyright Amendment Bill to Kenya’s Creative Economy Bill, here’s what every creator needs to know about rights, risks, and opportunities.
5 Strategies Nigerian Creators are Using to Boost Engagement
Engagement is the key to success for Nigerian creators in 2025. Learn 5 proven strategies — from authentic content to community building — that drive loyalty, growth, and brand opportunities.
How Instagram Rules Nigeria’s Creator Economy as TikTok Catches Up Fast
Instagram still dominates Nigeria’s creator economy in brand deals and prestige, but TikTok is rapidly reshaping how creators grow audiences and engage Gen Z.
7 Common Branding Mistakes That Kill Your Online Presence
Many brands unknowingly sabotage their visibility with common branding mistakes. Here are 7 mistakes to avoid if you want to strengthen your online presence.