Our Recent Insights
VL Insights tracks creator economy trends through market intelligence reports that show creators' impact on the real economy.
The Hidden Costs of Adaptability in Nigeria’s Creator Economy
Our Survey findings reveal how Nigerian creators’ quick pivots keep them visible but fuel burnout and identity loss. Learn why structural reforms are critical.
How Nigerian Creators Adapt to Algorithms, Burnout & Brand Shifts
Nigerian creators are facing constant shifts in algorithms, brand demands, and platform rules. Our research reveals how they adapt through strategy, multi-format content, and resilience, while battling burnout. Learn why adaptability, not just creativity, is now the foundation for sustainability in Nigeria’s fast-changing creator economy.
What Every African Creator Needs to Know About New Copyright Laws
In 2025, Africa is updating copyright laws to protect creators in the digital age. From South Africa’s Copyright Amendment Bill to Kenya’s Creative Economy Bill, here’s what every creator needs to know about rights, risks, and opportunities.
5 Strategies Nigerian Creators are Using to Boost Engagement
Engagement is the key to success for Nigerian creators in 2025. Learn 5 proven strategies — from authentic content to community building — that drive loyalty, growth, and brand opportunities.
How Instagram Rules Nigeria’s Creator Economy as TikTok Catches Up Fast
Instagram still dominates Nigeria’s creator economy in brand deals and prestige, but TikTok is rapidly reshaping how creators grow audiences and engage Gen Z.
7 Common Branding Mistakes That Kill Your Online Presence
Many brands unknowingly sabotage their visibility with common branding mistakes. Here are 7 mistakes to avoid if you want to strengthen your online presence.
What Nigerian Creators Must Know About Winning Brand Deals
Nigerian creators are learning that follower count isn’t enough to secure brand deals. Discover what brands really look for—engagement, professionalism, and storytelling—and how creators can position themselves for long-term partnerships.
Top Challenges Nigerian Creators Face and How They Overcome Them
Behind every viral post lies exhaustion, trial, and resilience. Our survey of Nigerian creators reveals the top struggles they face — and how they keep going.
How to Build an Online Brand that Truly Stands Out
Your online brand is your digital reputation. This guide shows you how to build a powerful online brand that stands out through identity, content, trust, and visibility.
How Nigerian Creators Can Negotiate Better Deals
This article explores why undervaluation persists and provides proven strategies, from using audience data to building rate cards, to help creators negotiate better deals and grow sustainably.
How Nigerian Creators are Using Data-driven Insights to Grow Big
In Nigeria’s creator economy, likes and followers are no longer enough. Data now sets apart thriving creators from struggling ones. Here’s how you can use it to grow, monetize, and protect your well-being.
Burnout, Breaks, and Bounce-Backs: How Creators Recharge in a Demanding Digital World
Burnout is becoming a silent epidemic among Nigerian creators. From algorithm pressure to financial stress, here’s how they rest, recharge, and bounce back without losing audience engagement.