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Improve how the reach and engagement of content is measured and rewarded.
VL Insights helps brands, creators and other stakeholders keep track of trends in the creator economy through its market intelligence reports that measure the impact of creators on the real economy.
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Enhance the way you experience content across platforms!
Vicarious Lab is a data collection and analytics company building products and services that enhance how the world experiences content across platforms. Our work improves how the reach, engagement and impact of platform content is measured and rewarded.
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Our Recent Insights
VL Insights tracks creator economy trends through market intelligence reports that show creators' impact on the real economy.
7 Canva Tips For Faster And Better Design
Canva makes it easier for African creators to design standout content without graphic design skills. These 7 tips will help you save time, stay consistent, and grow your brand visually, straight from your phone or laptop.
Best Free Video Editing Apps for African Creators
Skip the upgrades! Discover the best free video editing apps African creators use to craft pro-level videos—plus tools, features, and editing tips.
Mistakes African Creators Make On YouTube And TikTok
Making these YouTube and TikTok mistakes could be hurting your content. African creators, here’s what to avoid, and how to grow smarter and earn better.
YouTube vs TikTok: Which Platform Pays African Creators Better?
Which platform pays African creators more, YouTube or TikTok? This article compares monetization features, earnings data, and real African success stories.
10 Free Content Creation Tools for Successful Digital Creators
Creating content as an African Creator comes with its challenges, but you don’t need expensive tools to stand out. Here are insights about 10 free tools that can help you boost workflow, visuals, and consistency.
Movie Marketing Strategies — How are films using content creation to drive engagement
Discover how top Nollywood films like Everybody Loves Jenifa, Reel Love, and Love in Every Word are using content creation to drive massive audience engagement and box office success
Top Winners of AMVCA 2025 and the Nollywood Movies Driving Revenue and Global Reach
Explore AMVCA 2025 top Nollywood winners like Seven Doors and Lisabi, and how they’re driving global reach, revenue, and streaming success.
Platform Strategies For Growth As A Content Creator
Based on data from 1,000 creators, this report breaks down how creators at different follower tiers use YouTube, TikTok, Instagram, and Facebook to grow smarter and monetize faster.
The Top Content Niches for Creators in 2025: Insights From 1000 Creators
Is your niche holding you back? This in-depth report analyzes 1,000 creators across TikTok, YouTube, and Instagram to uncover which niches drive real growth in 2025.
AMVCA 2025 Nominee: Celebrating African Creator Excellence
The AMVCA 2025 celebrates African storytelling with 28 categories, powerful new voices, and top creators. See who’s leading the nominations and how to vote.
YouTube Money: Who’s Earning Big & How You Can Too
From MrBeast to Nigerian churches, YouTube creators are cashing in big. This guide reveals top earners, income sources, and how you can join them.
7 Digital Skills African Creators Need To Thrive Now
Master these 7 digital skills to grow your audience, earn online, and thrive as an African creator in today’s fast-changing creator economy.