Nigeria’s creator economy is booming, but women still earn far less than men. From brand bias to cultural barriers, we break down the numbers, share real stories, and outline steps creators and brands can take to close the gender pay gap and build a fairer digital industry.
Many young Nigerian creators go viral but stay broke. Discover four practical ways to turn visibility into steady income: build partnerships, diversify revenue, negotiate better, and create evergreen content.
Our Survey findings reveal how Nigerian creators’ quick pivots keep them visible but fuel burnout and identity loss. Learn why structural reforms are critical.
Nigerian creators are facing constant shifts in algorithms, brand demands, and platform rules. Our research reveals how they adapt through strategy, multi-format content, and resilience, while battling burnout. Learn why adaptability, not just creativity, is now the foundation for sustainability in Nigeria’s fast-changing creator economy.