Nigerian creators are facing constant shifts in algorithms, brand demands, and platform rules. Our research reveals how they adapt through strategy, multi-format content, and resilience, while battling burnout. Learn why adaptability, not just creativity, is now the foundation for sustainability in Nigeria’s fast-changing creator economy.
Instagram still dominates Nigeria’s creator economy in brand deals and prestige, but TikTok is rapidly reshaping how creators grow audiences and engage Gen Z.
Nigerian creators are learning that follower count isn’t enough to secure brand deals. Discover what brands really look for—engagement, professionalism, and storytelling—and how creators can position themselves for long-term partnerships.
This article explores why undervaluation persists and provides proven strategies, from using audience data to building rate cards, to help creators negotiate better deals and grow sustainably.