Instagram still dominates Nigeria’s creator economy in brand deals and prestige, but TikTok is rapidly reshaping how creators grow audiences and engage Gen Z.
African creators are finding smart ways to earn money, even when platforms don’t pay. From using mobile money to selling directly to audience and leveraging local platforms, here’s how they’re making it work.
Elon Musk’s xAI has acquired X (formerly Twitter), merging AI with one of the world’s biggest platforms. This article dives into the major opportunities and threats for digital creators, plus 7 key strategies to adapt and thrive.